Below rates are guidelines for shoots to give us the best chance for an optimal profit margin.
VIDEO PRODUCTION
- Full Day (8 hours or less) with 1 Lead DP and equipment: $1,500
- If adding a second shooter to a full day, we like to get $1,200 for the second person which includes the second camera
- If client requests teleprompter or camera slider, we try to get $500 more for an equipment fee
- Half day’s don’t really exist. Use your digression. Try to get at least $850. I normally go $950 for a half if I can get it
- Drone add-on for a full day is $1,500
- If they want drone for a portion, go for $750 for 3 drone flights
- Hair and Makeup (HMU) is $850 for a full 8-hour day
- Live stream technician and gear is $1,500 for a full day
- Parking fees are normally $40 per car
- Mileage is billed at $0.58/mile
- General assistants on site should be at least $500 per day
VIDEO EDITING
- Think $1K per minute of edited video
- Simple 60-90 second video edit should be billed at $2,500 if we can get it
- Sell edits with social media cutdowns and (2) rounds of client revisions
- Stock music is billed at $50 per song
- Voice Over work is billed at least $250 – try to get $500 for anything over 30 seconds long
PHOTOGRAPHY
- Try to get at least $1,500 for an 8-hour day
- Most photographers bill hourly. If so, try to make at least $50 more on the per hour