Examples for Project Overview:
TalentCraft is looking to update their branding and online presence. Their current website and messaging served them years ago, but their focus has changed and their marketing efforts need to reflect those changes. While their core values and purpose remain the same, an updated site leveraging the latest technologies will carry them into the next few years with confidence.
Ignition Community Glass is seeking a digital agency to rebuild their current website on the latest, most efficient technologies in order to provide a top-notch customer experience.
Aging Care Solutions is seeking a Digital Agency to partner with to build a customized training platform to deliver CEUs and other relevant content to logged in members.
The new training platform will leverage a new WordPress website to deliver password- protected video training content with the ability to add new training elements in the future.
Cornelia McNamara Flowers is seeking a digital agency to rebuild their current website in order to address site performance and speed issues they are currently experiencing.
Equitable Advisors is seeking a digital agency to partner with in order to create a new website for their organization. They’re seeking a site that captures the personality of their company and that sets them apart in a sea of financial competitors with very similar sites.
Sales Activity Management is seeking a digital agency to help reimagine and rebuild the company’s existing website on the latest WordPress technologies.
Examples for Project Solution:
True Productions will take TalentCraft through our proven Pre-Dev Process to align their current branding and messaging with a new look that accurately reflects where they are and where they are going in the future. We will keep them on the WordPress platform and still allow job search and other high-level important integrations that are needed. Hosting will be provided by WP Engine for fast and secure online traffic. The website can serve as a launching point for countless other integrations and functions.
True Productions will create a new website for Equitable Advisors, remaining conscious of their current brand standards and need for approval from compliance. The site will be beautiful inside and out, leveraging our technical expertise and knowledge of UX/UI to create a site that truly represents what makes their organization unique.
True Productions will work with the team at SAM to execute a new site design, logo refresh, and website rebuild. We’ll rebuild the store, make corresponding Infusionsoft changes, and support the new site with copywriting services.
True Productions’ vision for for the Aging Care Solutions training platform is a sleek, user-friendly experience that is simple to access and simple to update. The platform will be built on the foundation of a new WordPress website built on the Elementor framework.
The site will be beautiful inside and out, leveraging our strengths in creative vision and technical direction to produce a learning platform with exceptional form and function. The sections that follow will describe our approach and introduce the tools we will use to power this exciting new training platform.
Phase One/Pre-Dev Descriptions:
BASED ON CURRENT DESIGN: True Productions will leverage the existing website design to provide technical consultation and best practices for UI/UX and comprehensive web development as we create a plan to execute a new site for you. We won’t redesign the site from scratch, but we will make small design tweaks so that fonts, buttons, and other elements are consistent from page to page.
FULL PRE-DEV: True Productions will conduct stakeholder interviews and primary market research to develop 3 user personas to guide our UX/UI decisions. Next, True Productions will use this research to develop a site map, wireframes for the home page and up to two internal pages, a mood board describing branding elements, colors, and typography for the new site, and high-fidelity comps for the same three pages. Once approved, these deliverables will guide our development of a new website.
PARTIAL PRE-DEV: True Productions will leverage the existing SAM Marketing material and our knowledge of business operations to provide technical consultation and best practices for UI/UX and comprehensive web design as we envision a new site design. Using the existing marketing research, True Productions will develop a site map, wireframes for the home page and up to two internal pages, a mood board describing branding elements, colors, and typography for the new site, and high-fidelity comps for the same three pages.
Phase Two/Responsive Web Development Descriptions:
True Productions will set up a staging environment for you and set up the individual pages and structure of the website. We will leverage the content provided, including text and images, to build out a product that you can feel fully confident in managing going forward.
LIGHT COPYWRITING: True Productions will set up a staging environment for you and set up the individual pages and structure of the website. We will leverage the content provided by the SAM team, supplemented by additional copywriting services to support messaging on the new site.
Phase 3/WooCommerce Description Example:
True Productions will connect and configure WooCommerce to establish your storefront on the new site. We’ll build two products and enable subscription services to facilitate your product sales.
True Productions will install WooCommerce on the new site and load in SAM’s products. We’ll connect the store to Infusionsoft via InfusedWoo and rebuild relevant automation recipes to support SAM’s business needs. We’ll adapt existing campaigns in Infusionsoft in order to ensure continued operation of SAM’s sales.
Phase 3/Testing & QA:
In this phase, True Productions will test all site operations on multiple devices (Mobile & Tablet) and in the latest version of popular browsers including Chrome, Firefox, IE/Edge, and Safari). This phase also includes grammar and spelling checks, use of correct graphics and images, and fact checking where appropriate. At this point, you will have the opportunity to review the work from Phase Two and request revisions.
Phase 3/Keap:
True Productions, as certified Keap Partners, will negotiate a discounted partner rate for your CRM application. Next, we’ll establish your CRM and configure all basic account options, including email templates and branding standards and take steps to improve email deliverability and guarantee compliance with SPAM laws.
Once established, we’ll work with you to import your existing contacts into Keap and segment them appropriately.
With this $2,500 package, you’ll also receive 2 automation campaigns. We have a library of campaigns we can help you choose from, everything from monthly newsletter delivery, to cart abandonment, to a happy birthday campaign. We’ll get to know you and your operations and make recommendations for how Keap and automation can transform your business.
In most cases, automation becomes an ongoing relationship–put simply, once you get a taste of what automation can do for you, we’ll be surprised if you don’t find more you’d like to do together. We’ve built virtual tours, ticketing platforms, event management systems, subscription box programs, and donation platforms. This $2,500 automation package will make an immediate impact on your operations, but also lay the groundwork for future work we could do together.
Note: In addition to the fee to True Productions, there is a monthly fee to maintain a Keap CRM application. You can expect to spend between $150-$250/month, depending on the number of contacts in your system.
Phase 3/LEARNDASH
In this Phase, True Productions will configure the LearnDash LMS plugin to deliver your course content. We’ll setup the new plugin and build your first course in LearnDash, using the default course structure. We will set a featured image, include the course wording you provide, and enable Vimeo tracking to require sequential movement through the coursework, if desired. Course buildout includes addition of course handouts, quizzes, or other LearnDash elements as provided by you.
Phase 4 or Phase 5: Launch Website
Upon approval of the new site, True Productions will go live with the website. As a part of this process, True Productions completes a comprehensive checklist to verify that the site is SEO compliant, all images have appropriate metadata, all links are functional, all forms are operational and directed appropriately, and more. True Productions will also provide training on WordPress as needed, so that your team is prepared to take over operations of the new build if desired.
Additional Options/Third Party Fees
The following fees are estimated costs of third-party tools use to drive the user experience. These estimates are accurate at the time of this proposal, but subject to change. Any fees outlined in this section will be paid directly to the third party in question, and are not collected by True Productions. Recommended tools: LearnDash LSM ($159 one-time fee, optional annual subscription to receive upgrades and continued support); Subscription plugin or similar for WooCommerce (Estimated $250 one-time fee).
Payment Options
True Productions will begin work upon receipt of a signed agreement and a 50% initial deposit. The remaining balance will be due upon project completion. If you would like to discuss other payment options, please open a dialogue. We are confident that we can find a flexible option that works for both parties.
SEO Add-On ($2500)
True Productions will work with the team at COMPANY to determine the appropriate messaging and agree on bullet point/highlights for each page of the site. True Productions will then generate appropriate content (as outlined in the design phase) for each page, using these bullet points to make sure we’re creating polished, professional messaging that represents your organization. As part of this package, COMPANY can select up to 3 pages that they’d wish to optimize for SEO, along with one keyword or key phrase per page. On those three pages, True Productions will carefully craft content that meets the “Green Light” standard according to the Yoast SEO plugin metrics for your selected keyword or phrase in order to help COMPANY rank organically with search engines for those terms.